Green is the New Black

2 years ago 0 0 6007

Zero waste. Green business. Sustainability. These catch phases are frequently tossed around in conversations pertaining to the environmental impacts of business. Oftentimes, these terms are nothing more than industry rhetoric used during the annual shareholders meeting, but for some, these are critical corporate initiatives that are changing the way businesses work. According to GreenBiz.com’s State of the Green Business, 2014, several companies are now achieving zero-waste or landfill-free status such as Bridgestone, General Motors, Walmart, DuPont, PepsiCo and others. MillerCoors recently joined this club at its Golden, Colorado facility; a first amongst brewers. Sustainability leadership is also emerging at not for profit organizations. Ohio State University set a new standard for recycling at its football stadium by reducing landfill waste from nearly 60 tons in 2010 to 5.8 tons in 2013—a 90% reduction in solid waste. Achievements such as these are certainly worthy as stand-alone accomplishments; however, beyond the environmental

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Lessons in Sustainability from BMW

2 years ago 0 0 3330

When Forbes published its most recent list of the world’s most sustainable companies, I was a little surprised that the number of US-based companies only accounted for 18% (18 out of the top 100). However, upon further investigation, I realized these numbers were comparatively strong. In fact, the United States’ 18% turned out to be the highest of all the countries included in the report (for more click on The World’s 100 Most Sustainable Companies, 2014). Canada ranked second with 13 companies, while Britain and France tied for third; each having 8 companies in the top 100. As I continued to review the list, I discovered that the company’s geographical headquarter location was irrelevant. And rightly so, as sustainability is a planet-wide initiative; or at least it should be. A Case In Point BMW, headquartered in Munich, Germany, has a large production facility in Spartanburg, South Carolina. The SC plant,

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Sustainability Doesn’t Mean Profit Less; It Means Profit Forever

3 years ago 0 0 14024

Profit forever? What a thought! This is the perfect mantra for true sustainability efforts. Unfortunately, there is a lot of noise around the notion of sustainability. Yes, there have been important gains; I would even say a shifting of the general psyche. However, sustainability is generally not the most important driver of business decisions — profit is. Are these two goals incongruent? Not anymore. With more investment and innovation in the field of “sustainable technologies,” the triple bottom line (People, Planet, Profit) is coming into alignment. There is much work to do, but we are certainly on our way towards a much broader recognition of profit — one that will allow us to truly profit forever. Phillip Barlag sheds some more light on this notion in his article Sustainability Doesn’t Mean Less Profit, It Means Profit Forever and I couldn’t agree more. Our technology is just one of many that

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