Green is the New Black

Green is the New Black

4 years ago 0 0 19452

Zero waste. Green business. Sustainability. These catch phases are frequently tossed around in conversations pertaining to the environmental impacts of business. Oftentimes, these terms are nothing more than industry rhetoric used during the annual shareholders meeting, but for some, these are critical corporate initiatives that are changing the way businesses work.

According to’s State of the Green Business, 2014, several companies are now achieving zero-waste or landfill-free status such as Bridgestone, General Motors, Walmart, DuPont, PepsiCo and others. MillerCoors recently joined this club at its Golden, Colorado facility; a first amongst brewers. Sustainability leadership is also emerging at not for profit organizations. Ohio State University set a new standard for recycling at its football stadium by reducing landfill waste from nearly 60 tons in 2010 to 5.8 tons in 2013—a 90% reduction in solid waste.


Achievements such as these are certainly worthy as stand-alone accomplishments; however, beyond the environmental accolades, there’s a bigger story for today’s business. In a word, profit. Being green is no longer exclusive to the environmental activist. Being green is now good business. It’s smart and efficient. It’s the convergence of environmental, social and fiscal responsibilities. Put into terms of Corporate Responsibility, being green addresses the 3 Ps: people, planet and profits—the Triple Bottom Line.

Read more about how eco-efficient business supports people, planet and profit by downloading our newest white paper Green is the New Black.

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